[[want to drive more brand awareness]]

Create Non-Branded, Searchable Web Content

At this stage, very few people may know about your brand, particularly on a brand-name basis. This is where you can use non-branded search to your advantage in order to drive traffic to your website.

Forge Strategic Industry Partnerships

Getting your foot in the door as a new startup or business often requires forming close partnerships with other business owners. Never underestimate the power of referrals and word-of-mouth marketing.

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While in-person networking will certainly serve these interests, your content marketing can as well. Here are a few ways to use content to build industry partnerships:

Publish thought leadership content on LinkedIn and form new connections.

Join Facebook groups and share insights with other industry professionals.

Host a Facebook Live or other live chat to grow your following.

Post informative video content and engage with other business owners in the comments.

Conduct email outreach to form third-party publishing opportunities.

Invite business owners to contribute to or be interviewed on your blog.

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The benefits of forging these partnerships are plenty. For one, you can create a wide network of referrals for your business. Second, you can bank on the authority and reach of other businesses to share your content.
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