[[startup looking to up your SEO game]]

If you are a startup looking to up your SEO game and you think stuffing keywords can help you climb the SEO ladder fast, you are wrong and mistaken! While it might be tempting to take shortcuts to speed up the ranking process, keyword stuffing can kill your SEO for startup and hurt your SEO. So avoid such gimmicks or else there is a likelihood of a fall.

While proper keywords are vital to ensuring search engine rankings, there are many other aspects which influence rankings. Focus on below factors to rank higher the right way in search engines.

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A Secure and Accessible Website (THE RIGHT URL): Your visitors will land on your website's pages by clicking on a link, so the actual URL of a specific page really matters. Create keyword optimized and user friendly URLs that can help users understand what a page is about and Google’s bots easily crawl. 

Page Speed (Including Mobile Page Speed): Page speed has been one of the leading ranking factors for SEO for startups. Google attempts to rank those websites which offer a great website user experience. Fast-loading web pages save the users' valuable time and deliver the required information in a faster and convenient manner. So identify web performance issues on your site and make sure you have a good page speed. 

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Mobile Friendliness: Google has switched to mobile- first since long. Mobile friendly is now a major SEO ranking factor as more people use mobile devices than the desktop to access the web. So make sure you design a mobile friendly website to make your website rank higher in Google. 

Quality content: SEO and content marketing are very much interconnected and always go hand in hand. Great content can help you drive visitors to your website and improve rankings. So focus on creating relevant, unique and useful content that provides the information users are looking for when they search a query.
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