The Essentials: Meta Title and Meta Description Surely you have wondered many times how to make that perfect Meta Title or Meta Description that attracts thousands of visitors to your website, read on to get the keys on the way to perfection.

What is the Meta Title? It is an HTML tag that defines the title of each of your pages. This title is also the one that appears in the browser tab when opening the web. It is one of the factors that Google takes into account when positioning your website, with it it understands what the content of that page is.

How do I optimize my meta title? We have already seen the importance of this resource and now we are going to see how to have perfect Meta Titles for SEO:

Include keywords: if your meta title includes the keyword searched by the user, it will generate more interest and it will be easier to convince the user to go to your page. Another key to put your keyword, would be to put it at the beginning of the better title and do not forget to write for humans, your titles, in addition to being optimized, have to be attractive to users. Do not duplicate tags: after seeing the great value of this tool, do not waste it by copying and pasting the title of all your pages in the meta title. Use different keywords depending on the content of each page. It is also very important that you do not put more than one or two keywords in the same Meta Title, your desire to make a list in a single Meta Title will make it unattractive for the user and you will not get their click. Associate your keyword to the content: do not deceive the user with a catchy title, the Meta Title must be directly related to the content of the page to which it directs the user. If you deceive the user, you will get very short visits and therefore, a bad reputation in search engines that will harm your positioning.

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What is Meta Description? It is an HTML tag where you can summarize the content of a page in a very specific way. The text you write in it will appear below your Meta Tile, making it a great opportunity to finish convincing the user to go to your web page.

How do I write the perfect Meta Description? I am going to give you some key elements that will help you optimize the result of your meta description:

Put the keywords in your title: If you look at Google, when you do a search for a specific term, the search engine highlights these keywords in bold, so the more words in bold that your meta description contains, the better. Don't go over 156 characters: or your description will be cut off and unattractive. Put something original and attractive: do not directly copy your title without more or use only set phrases. Do not write with capital letters or quotation marks: because it causes confusion. Do not duplicate the texts of the descriptions or you will be penalized. Two very good tricks to attract your users with your descriptions is to provide a benefit to the user or start your descriptions with a verb that calls for action such as: discover, learn or seduce.

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How social networks help SEO

Over time, social networks have become just another search channel and Google does not ignore this criterion. Your profiles should have quality content, an engaging visual identity, and real interactions with followers. Social profiles rank in search engines Even without being used directly in page rankings, it is good to remember that social profiles rank and that influences who does a search. We teach you some tricks to improve your social networks .

The strength of the brand impacts SEO : the stronger your brand is in social networks, the more people will come to your website to have more information about it and the searches for your site in search engines will increase, so we can infer that the strength of the brand generated by an active presence in social networks strengthens the SEO of your website.

9. Check the metrics and correct errors Constant control of your site's metrics will allow you to quickly find errors on your website and check the results of your campaigns. For this, nothing better than Google Analytics.

control your metrics

It is an analytical tool that gives us a large amount of statistics and information about our site for free: such as the number of visits to our website, the average duration of the user on the site, the location, language or device of the users, how has found us...

In short, it summarizes the behavior of our users to better understand them and adapt our site to their preferences. If what you are analyzing is an online store , in addition to all the data about your users, you will find all the information about your conversions: origin, best-selling product, etc.

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