1. Cosmetics and perfumes The niche was in 1st place in relation to the number of orders, according to a survey carried out by Ebit, in the first half of 2018, reaching a volume of 15%. In addition, the survey found a 45% higher revenue growth compared to 2017.

Thus, we see that selling products in this medium is usually a good investment, as it has a greater return on investment. There are several options within the area: creams, perfumes, makeup, among others. It is also possible to have a focus for male or female audience.

2. Fashion and accessories The fashion niche ranked 2nd in order volume, also according to Ebit, in 2018, reaching a percentage of 14.5%. It is interesting to note that even having lost position in relation to the previous year, when it had been the 1st place, the niche still achieved a good result and a growth in the number of items sold, since in 2017 the volume had been 14.2% .

Thus, investment in this market, in addition to being promising, makes it possible to cover numerous options, such as shoes, eyeglasses , bags, clothes, personalized t-shirts and jewelry . Such goods can also be of a variety of styles and audiences, such as children, young people or more mature people.

3. Home and decoration Another growing category of internet sales. Also according to Ebit, there was a 29% increase in revenue. In relation to the volume of orders, the value was 10.9%.

The product choices in this area can be: decorative paintings and posters, office and stationery supplies, ready-made and made-to-measure furniture, rugs and ornaments. Having creative photos, for publicity, with decoration suggestions, helps in the conversion .

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Telephony and cell phones

The category ranked 1st in 2018 in terms of financial volume, reaching 18.9% of internet sales.

The investment proves to be profitable, since in addition to selling new and used smartphones, it is possible to work with accessories, such as differentiated and personalized cell phone cases. This last option always works well, as people tend to buy more than one, so they can switch from time to time.

5. Sport and leisure Also with good output, reaching 7.7% in order volume, sports and leisure products attract a public more concerned with health and well-being.

Anyway, just like in other niches, it's important that the retailer has a focus, like selling items and clothes for gym and running, or something more related to trails and camping. Products related to dance or yoga are also some of the options.

Kids Health / for Parents / Guide for new parents Guide for new parents Reviewed by: Elana Pearl Ben-Joseph, MD

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Print en español A Guide for First-Time Parents They've been through pregnancy, labor, and delivery , and now they're ready to go home and start life with their baby. But once home, they may feel like they have no idea what they're doing.

These tips can help even the most nervous new parents quickly feel confident in caring for a newborn.

Ask for help after birth Consider getting help during this time, which can be very overwhelming and hectic. While you're in the hospital, talk to the experts around you. Many hospitals have feeding specialists or lactation consultants who can help you start breastfeeding or bottle-feeding . Nurses are also a great resource for learning how to hold, burp, change, and care for your baby.

For help at home, you may want to hire a nurse, a comadre, or a responsible teen neighbor to help out for a few days after the birth. Your doctor or hospital can help you find information about home help and may be able to refer you to some home help agencies.

Relatives and friends often want to help too. Even if you don't agree with some things, don't dismiss their experience. But if you don't feel like having visitors or have other concerns, don't feel guilty about restricting visitors.

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Digital products A great idea for that merchant who doesn't have a lot of physical space to store stock. The sale of digital products is increasingly on the rise and gaining credibility. Today, most people prefer an online class, in the comfort of their own home, than having to face traffic jams and wasting time.

Thus, it is possible to sell virtual classes, in the most different subjects, going through how to do a makeup and reaching quantum physics. E-books are also good choices, especially for those who enjoy writing.

7. Customized items Within the customization, it is possible to think of various options, such as t-shirts, flip- flops , mugs, key chains, diaries, planners and gifts. Also, the shopkeeper can open the possibility for the customer to send their own images or the e-commerce to have a list of themes to choose from.

The secret here is to try to deliver something unique and exclusive with internet sales, which makes the customer identify with the purchase made.

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