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What is Link Building Linkbuilding or link building is a fundamental SEO strategy when it comes to positioning a website. The main objective of Linkbuilding strategies is to increase the authority of a domain or page by generating links directed to it.
The algorithms of most search engines are based on factors of SEO on page and SEO off page when positioning a site. These count the use of internal links , that is, those links directed directly to our site, and backlinks .
However, we find other factors that also influence positioning, such as the anchor text of the link, as well as follow or no-follow links , brand mentions and links generated on social networks .
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Link Building Strategies In the end, the purpose of carrying out this type of strategy is based on the fact that, when doing a search, most people only look at the first results that appear in the search engine. Therefore, our objective when positioning is to appear on the first page, since the user does not get to see the second page of results, much less the subsequent ones.
When we carry out Linkbuilding strategies , we do it to position our website by generating links . But what interests us more, writing posts on other blogs with a direct link to our site or putting a link in a post from a third party? This will depend on each one and what we hope to achieve with these links.
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Next, we show you different practices that you can carry out to achieve effective Linkbuilding strategies :
Guest Blogging Most websites have a space where they share content related to their products and services. In this way they seek to stand out from the rest. Many of them admit posts from external collaborators to the company to gain prestige and position themselves as a reference company in the sector.
But it is not worth writing any post and trying to sneak it into the first website we see. The purpose of Guest Blogging is to get quality articles and links . For this reason, it is important to carry out a search by theme, that is, find out which blogs fit with our activity. Once the investigation is done, we will try to reach an agreement with them.
There are tools like Semrush, Ahrefs or Majestic that allow us to have an approximate vision of the authority or popularity (the equivalent of PageRank ) of the site in question. The larger it is, the more we will be interested in having a post or a link in it.
link baiting The linkbaiting technique has to do with attracting links organically through the creation of high-value content. The mechanism is simple: do you want to guarantee that your website is in the first positions of the search engines? Offer quality content that adds value to users!
