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Link building is the process of getting other websites to link to pages on your own website. The purpose of link building is to boost the “authority” of your pages in the eyes of Google, so that these pages rank higher and bring more search traffic.
What is Link Building? The «Link Building», in which Castilian «Building Links», is nothing more than working to get incoming links . Find websites that can link to you and thus achieve several essential things for SEO:
Let the crawling robots find your brand new content. That your domain acquires a higher level of authority (the importance that determines the classification) That your domain acquire tracking budget . Achieve more visibility, by branding , to get users to click on our result ( CTR ) instead of our competitor's. Why is it important to do Link Building? Maybe you are thinking that doing a Link Building Campaign is not important for SEO , because if you generate quality content, people will link to you on their own. Well, it is possible that you can get very good results in a very specific niche , simply by generating a lot of content that responds to what users are looking for and submitting it to the Google index .
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In general, you can boil most “white hat” link building strategies down to two simple steps: But try trying to position yourself in a competitive sector to sell online . Think that the fundamental thing is that it is more relevant than your competition . And the normal thing is that your competition already has many and very good external links (backlinks) and of different types (which is more natural), because it has been there for a long time. So to begin to make yourself known, build user confidence and that the tracking robots consider you relevant, you have to get links in other ways.
How to get external links doing link building? You may be thinking that when I say “other ways” I mean to carry out an automated Link Building process, that is easy and fast for you. Well, I'm sorry to disappoint you. But since Google released its Google Penguin algorithm in 2012, building links is neither easy nor fast . You need to invest time and/or money.
Therefore, I wanted to create a kind of link building manual , so that you can work on it on your own, if you cannot afford to hire an SEO and you do have time.
It is something that always works, however simple it may seem. Analyze your competition ! If they're out there with those links, why wouldn't you be able to get it? Of course, improving your competition somewhat.
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Create something notable (and therefore worthy of a link) Show it to people who own websites (and thus can link to it) Link Building Manual from your competition 1. Extract and organize your competition's backlinks With tools like Ahrefs or SEMrush you can extract the incoming links of your main competitors. Export them to an Excel with all the detailed information of these backlinks. These tools, and any other SEO suite, give you the following information:
URL where the link is located Anchor text used Type of link (whether it is trackable or not, Dofollow or Nofollow) Domain score (different domain authority metrics) detection date ….etc. The first thing I do once exported is organize the information, eliminating duplicates.
In this way, the list of links to review is considerably reduced. It is not the same to analyze 1000 links, than 50 links. Remember that from the same domain your competitor may have 20 different links.
2. Analyze and select quality links that are replicable All these tools to get backlinks offer quality indicators . Generally, one metric talks about the popularity of the website and another one talks about the trust it exudes (if it is linked to spam or other black hat practices ).
I like the ones from MOZ, the famous DA (domain authority), and Spam Score, but surely you know the Domain Rating from Ahrefs or the Trust Flow and Citation Flow from Majestic.
I do not care what metric you choose, the important thing is that you have a rough idea of the authority of the domain and the trust you can place in it.
Logically you are not going to try to get all the backlinks that your competitor has, for various reasons: some links will not be of quality (working on them can be more negative than positive), you will find "satellite" pages of your competitor or pages that are unaffordable for you.
