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Link building is the process of getting other websites to link to pages on your own website. The purpose of link building is to boost the “authority” of your pages in the eyes of Google, so that these pages rank higher and bring more search traffic.
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In general, you can boil most “white hat” link building strategies down to two simple steps:
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Create something notable (and therefore worthy of a link) Show it to people who own websites (and thus can link to it)
