- 追加された行はこの色です。
- 削除された行はこの色です。
[[getgrants 13]]
[[getgrants13]]
Keyword strategy has changed a lot over the years, it used to just be stuff as many in there as possible, but lots of content then became spammy and sites were ultimately penalized by Google’s algorithms. These days, you need to do your keyword research, use a wide variety of keywords, and fit them in naturally. Google gets smarter by the day, so they’ll make you work for it.
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You can think of metadata almost as your shop window. Your meta title and meta description are the first things a user sees in the SERP which influences whether or not they click.
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because links ARE the web
because links point to great content (that deserves to rank well)
because links pass power
because links pass trust
because Google confirmed that it would be unnatural to find a web site without back links
because it's through links that Google discovers your website...
the list can go on forever...
Also, Google uses what are known as ‘crawlers’ (imagine tiny robot spiders), to scan through websites and collect information that matches search queries. By including keywords in your meta data (including image tags and heading tags) Google can more quickly understand the relevance of your page.
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As we move into the more technical side of things, another crucial factor in SEO performance is acquiring backlinks. This is when another website links to yours in an article or blog post. Not only does this help you gain what is known as domain authority, but it also directly improves the chances of people clicking through to your website if it appears on other reliable domains.
please note (both link power and link trust are sometimes described as link equity, from an era where only one-dimensional link measurement was available)
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We've seen Google confirming that links are a very important ranking factor and that ranking without links is nearly impossible on other occasions as well.
A case study by Stone Temple published in 2017 proved again that links remain a powerful ranking factor and are likely to remain so for many years to come.