Black Friday, Google sales tips the way you want them. The quick recipe for success in many e-commerce stores . How to prepare your online store for this intense time of year?

Explore a list of tips prepared by Google.

Black Friday, the time of year expected by traders
Black Friday is a day when we willingly spend a lot of money. Online store owners have many reasons to "fight." Especially in the post-pandemic season, when many of us will not be able to benefit from discounts in physical stores.

In addition, Black Friday often turns into Black Weekend or Black Week, which lasts for several days in a row. How do you prepare for such a busy season in your online store?

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Discover Black Friday best practices and tips from Google!
Want to stay up to date with the latest SEO news ? Be the first to know the tips for webmasters around the world?

Follow the Google Webmaster Central Blog . Do you personally develop websites / online stores? Are you just outsourcing such projects? A dose of knowledge directly from Google's California headquarters will help you operate more efficiently in the online world.

Black Friday in e-commerce: Google practices
On October 26, 2020, the Google Search Engine Help Center published an article. It came with Google's pre-holiday recommendations for online stores.

The text focused on elements such as SEO optimization, internal links, indexing of product pages and SEO practices for e-commerce. All of this needs to be implemented as soon as possible to increase Black Friday and Cyber ​​Monday sales.


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How to take care of product pages in an online store? Develop them all, including sales landing pages as soon as possible. That way, Google will have time before Black Friday and Christmas to find and index them correctly.

Make sure your key information, subpages, and product pages (URLs) aren't blocked for Google . To verify this, use the free URL search tool in the Google Search Console .

In addition to checking the indexing of pages in the Google search engine, you may also find errors in browsing the website or the current mobile compatibility status of a particular product page.
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