[[content ways to build industry partnerships]]

While in-person networking will certainly serve these interests, your content marketing can as well. Here are a few ways to use content to build industry partnerships:

Publish thought leadership content on LinkedIn and form new connections.

Join Facebook groups and share insights with other industry professionals.

Host a Facebook Live or other live chat to grow your following.

Post informative video content and engage with other business owners in the comments.

Conduct email outreach to form third-party publishing opportunities.

Invite business owners to contribute to or be interviewed on your blog.

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The benefits of forging these partnerships are plenty. For one, you can create a wide network of referrals for your business. Second, you can bank on the authority and reach of other businesses to share your content.

This is an activity that should be ongoing as long as you want to drive more brand awareness.

What This Means For Your Brand

All of the above means that content marketing is essential to influence your organic traffic and drum up brand awareness.

Your content strategy should be at least two-fold in terms of creating content that gets your brand name out across platforms and in driving organic traffic to your site.

Content marketing can help your brand:

Attract more followers on social media

Generate social/referral traffic to your website

Form strategic brand partnerships

Improve the organic ranking of your website

Earn high-authority backlinks to your site

Improve customer retention over time

These are just a few of the many benefits of content marketing for brand visibility.

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For new brands, simply getting their “foot in the door” is a starting point to acquiring more customers and increasing their visibility over time.

Brand Awareness Influences Search

I’ve worked with many clients who have launched new brands and aren’t sure where to start when it comes to their brand awareness strategy. I always relay that brand awareness plays a role in search (meaning, Google search) and vice versa.
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