[[content marketing strategy to drive SEO traffic]]

Digital marketing isn’t just for global corporations with a world-renowned online presence; local businesses need digital marketing to grow and thrive, as well. According to a 2018 study, 87 percent of consumers begin the shopping process by researching goods or services online, even if they intend to spend their money locally.

Whether on phones or laptops, these online searches create an ever-widening audience for your products and services. What’s especially great for small businesses is that digital marketing can help you connect with local consumers and potential customers who would otherwise be completely out of your reach.

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Creating content that interests your audience and ultimately influences them to interact with your products or services is what’s known as creating content that converts. Conversely, content that isn’t interesting, relevant or helpful can detract from your appeal, undermine your status as an industry expert and lose potential customers.

So build a content strategy that keeps trends in mind, appeals to your target audience and engages readers of all types.

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However, the most well-known SEO practice involves the use of relevant keywords and phrases to ensure Google’s algorithm displays your website when a user searches for a relevant topic (organic SEO).

For example, if you want your homemade candle business to appear prominently when users nearby search for “scented candle,” using that key phrase strategically in your site content will ensure Google serves your website on its search engine results page (SERP). Optimizing web copy and other content can increase visibility and drive relevant traffic to your site.
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