[[Search engine optimization tricky to a startup business]]

Search engine optimization might sound tricky to a startup business. Gaining website rankings amidst a really heavy competition and a large pool of content online is not at all an easy feat. However, SEO is an inevitable part of any marketing strategy which just cannot be missed by a business. The right strategies, actions, and best SEO practices can take your website visibility to a higher position and keep you up in search engine rankings. Being a start up, you would like to fast track the growth and make an impact on search engine rankings, but remember that SEO can make or break your business online. So it's better not to take shortcuts with SEO, to achieve results faster because google dislikes all such attempts by businesses and may even penalize the website for breaking the rules. Below are a few steps defining the best SEO practices for startups, what to do and what to avoid to get fast results that last.

What do search engines look for when ranking websites?

If you are a startup looking to up your SEO game and you think stuffing keywords can help you climb the SEO ladder fast, you are wrong and mistaken! While it might be tempting to take shortcuts to speed up the ranking process, keyword stuffing can kill your SEO for startup and hurt your SEO. So avoid such gimmicks or else there is a likelihood of a fall.

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Google doesn't care whether you are a startup or an old business

Google ranks sites higher based on age is just a myth. The fact is Google is both fair and impartial and doesn't care at all whether your site was registered in 1998, 2010, or 2020. Google attempts to rank content that connects with the audience and engages them. The most relevant content for each search query will be displayed first on the search engines. So startups should focus on actively creating content that encourages their audience to engage. Search engines want to see more relevance and engagement from a brand and it doesn't care whether you are a startup or an age-old business.

While proper keywords are vital to ensuring search engine rankings, there are many other aspects which influence rankings. Focus on below factors to rank higher the right way in search engines.

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We would like to share a few more things here. Let's say you have a competitor whose site was made in 2005. This means it has been making website optimization efforts for years and had more time to build up links and brand awareness. They are well versed with seo tactics and have tried several different marketing methods by now. So they know what works for them and what does not not. They have built a brand image for themselves and acquired some position in the online marketplace. However, your site is fairly new and you are actually in the phase of preparing a startup game plan. Define your SEO goals clearly and focus on your SEO strategy but do not rely solely on SEO. Based on your target audience, create a marketing strategy which blends SEO and other aspects of digital like social media, content marketing to create online success right from the start. This is because SEO and some other techniques go hand in hand. A professional SEO company can help you develop an effective SEO strategy so that you can achieve SEO success right from the start.
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