[[SEO process of making critical website improvements]]

Creating a relationship with customers is a must for small and local businesses to keep them coming back. In a survey conducted by The Keap, local business owners answered that one of their biggest challenges in 2019 was building a lasting relationship with customers and getting former customers to re-engage with their company.

Digital marketing offers a variety of ways that you can interact with your customers and create relationships that keep them coming back. From a live chat bar on your website to a personalized, automated follow-up email after someone makes a purchase, your business can interact with its customers frequently and effectively.

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With its inception, social media created a world of ways to promote your business online. By creating a social media account for your business, you are already taking strides to make your company information more accessible to your audience. There are billions of users across several social media platforms, making social media marketing one of the most effective types of digital marketing with the highest conversion rates by far.

A social media presence is an amazing way to build your brand and reach local, regional and global consumers for small businesses. Whether you want to drive more traffic to your site or looking to create more long-term customers, social media accounts can help your business in many ways. Not only can you advertise and promote your products and services, but you can also learn a lot about your customers.

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Companies need to dive deeper than common popular keywords their audience might search for. By knowing your target audience, what they’re interested in or how they may react to specific content, you’ll be able to shape your content and marketing strategies to promote more interaction with your business.

Creating content that interests your audience and ultimately influences them to interact with your products or services is what’s known as creating content that converts. Conversely, content that isn’t interesting, relevant or helpful can detract from your appeal, undermine your status as an industry expert and lose potential customers.
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