[[Research Your Target Market And Audience]]

Your content strategy should be at least two-fold in terms of creating content that gets your brand name out across platforms and in driving organic traffic to your site.

Content marketing can help your brand:

Attract more followers on social media

Generate social/referral traffic to your website

Form strategic brand partnerships

Improve the organic ranking of your website

Earn high-authority backlinks to your site

Improve customer retention over time

These are just a few of the many benefits of content marketing for brand visibility.

Research Your Target Market And Audience

Before you ever type a word of content, you should determine your target market and the ideal audience you want to reach with your brand.

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Without this step, you risk creating the wrong type of content on the wrong platforms for the wrong audience – and wasting your time in the process.

Fortunately, market research has become far easier now that we have many tools at our disposal. My favorite is Google Forms, which you can use to survey potential audiences and gauge their interest in brands like yours.


Forge Strategic Industry Partnerships

Getting your foot in the door as a new startup or business often requires forming close partnerships with other business owners. Never underestimate the power of referrals and word-of-mouth marketing.


This may be a more efficient way to solve a customer problem, a more affordable solution, better customer service, or a range of what we call unique selling points.

Your unique selling proposition (USP) is a statement that highlights your brand’s key selling points and frames them in a way that communicates value to your target audience.

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For example, it’s too general to say you are a marketer who offers marketing services. A USP such as, “X Agency offers bespoke digital marketing services to help brands grow with scale, precision, and confidence.” This is where the real gold is.

Your USP will become the foundation of all of your marketing efforts. It will be what sets you apart in the marketplace, attracts your ideal customer, and defines why consumers should buy from you.

Create Non-Branded, Searchable Web Content

At this stage, very few people may know about your brand, particularly on a brand-name basis. This is where you can use non-branded search to your advantage in order to drive traffic to your website.
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