[[Need to Know: How To Use SEO and Algorithms]]

Search engine optimization (SEO) is a fundamental piece of the digital marketing puzzle. SEO begins with the process of making critical website improvements to boost user experience (technical SEO). This fundamental basis of SEO involves ensuring your website is mobile-friendly, loads quickly and is simple to navigate, allowing users to access your high-conversion pages to become paying customers.

However, the most well-known SEO practice involves the use of relevant keywords and phrases to ensure Google’s algorithm displays your website when a user searches for a relevant topic (organic SEO).

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For example, if you want your homemade candle business to appear prominently when users nearby search for “scented candle,” using that key phrase strategically in your site content will ensure Google serves your website on its search engine results page (SERP). Optimizing web copy and other content can increase visibility and drive relevant traffic to your site.

Creating content that interests your audience and ultimately influences them to interact with your products or services is what’s known as creating content that converts. Conversely, content that isn’t interesting, relevant or helpful can detract from your appeal, undermine your status as an industry expert and lose potential customers.

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So build a content strategy that keeps trends in mind, appeals to your target audience and engages readers of all types.

Analyzes Customer Input

Unlike traditional marketing techniques, digital marketing produces mountains of valuable data. With it, you can analyze a variety of metrics, from information about the users that visit your site to the actions they take once they get there.

For example, you can assess which products are clicked on and abandoned in a digital shopping cart, or you can analyze how many email recipients accessed your site through your promotional link. These valuable insights can influence you immensely when building a marketing strategy that helps engage potential customers and encourage them to interact with your business.
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