[[How does hosting affect SEO rankings]]

Whether you are a wedding photography company or own an apparel store, creating a website for your startup is easy but choosing the right hosting provider is tricky and challenging. Your hosting platform acts as the foundation of your website. Dont just fall for any hosting provider and cheap prices and plans. Go for a reliable and high-performing web hosting provider like Wordpress, Domain.com etc to boost SEO and compete effectively in the online marketplace. 

Websites that operate smoothly and swiftly are more likely to dominate the search engine rankings and results. This is only possible when a website is hosted on a first class hosting server. This is why hosting really matters for SEO for startups. Below are a few things to keep in mind when choosing a web hosting provider. 

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SEO should be built into other digital marketing components: While mapping out your digital marketing plans, it is necessary to think of your SEO strategies and goals. This will help you amplify your SEO with little to zero effort, apart from your creative thinking. One such effective ways to effectively put your business in front of your audience is through email marketing. As per the CEO of DirectMail – Shawn Burst, ‘Something as simple as including a link to a piece of valuable content on your website at the end of your message and encouraging social shares is something that can help you generate social signals and even earn links every time you mail, especially if you have a large list’.

Focus more on the SEO metrics that truly matter: One of the biggest mistakes businesses make when it comes to SEO is that they focus more on the metrics i.e. keywords ranking, keywords search volume, etc. that pull the wool over your eyes the overall success. For instance, a keyword might have 100,000 of search volume monthly but only contribute to your business with only 5-6 conversions, while a keyword, on the other hand, having 500 search volume can also contribute with up to 30-50 conversions. Hence, it is not important if a keyword has a higher search volume can also have a higher conversion rate. When you understand this simple fact, you can focus on the SEO metrics that truly help your business and its revenue.


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NEVER TRY to Game the System: When it comes to SEO, there is no shortcut for success. Some businesses choose black-hat SEO techniques to get instant results. But, this trick can result in penalties that will knock your business website down. While fast results can be enticing but legitimate SEO will only need investment of money as well as time to get the most stable and long-term results you always wanted from your business. In addition to this, you must understand that Google algorithm updates are unpredictable. So, you must plan and act accordingly to keep your website on the top and safe.

SEO can boost your digital marketing results: When you look at the industry giants like Walmart, Amazon, etc., you will realize how powerful and effective SEO can be. When you search for anything particularly consumer products on Google, Amazon is more likely to be there showing relevant results. So, do not take SEO for granted.
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