[[How To Digitize Your Business with seo]]

Quite simply, the pandemic deepened the digital divide between those businesses active online and those who aren’t. That’s not as delightful a consequence as the uptick in knitted dog sweaters, but just as important to be aware of. But it also means that the concept of SME digitization is more important than ever!

In the not-so-distant future, every business will either need to get online or risk falling behind. Those slow to react and still reliant on more traditional business models — like brick and mortar — will fight for survival, while those that cater to customers on the internets will see their gains amplified.

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Your customers (and their cats) are online. So the first step to reaching them is to get online, build an online presence, and engage them online. Emphasis on the word “online.” See a theme forming here? If you’re digitizing your business than it’s important to realize that your brand’s website cant just be an afterthought or a placeholder for your online presence – it needs to be a full-blown digital marketing hub in and of itself.

Webrooming is the consumer practice of researching products online before buying them in a physical, brick-and-mortar store. (Think visiting a showroom, only on the web.)
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