Don't neglect high quality images and accurate alternative descriptions Images can sell. A unique, high-quality image, properly described and optimized, depending on the size and format of the file, can improve sales. Especially if it has exemplary applications of the product.
Such images are displayed more often to a larger number of people using different devices and may increase the number of conversions. Avoid ready-made mock-ups and manufacturer's images that come against a white background.
Make these photos more creative and personalized. This way, they can become your sales representatives all over the web. In addition, the images you have prepared in this way can be used in Google Images or reposted on Pinterest.
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Guess which link to the product page inspires more customer trust and is better perceived by Google algorithms:
http://www.magazinonline.ro/51679.html; https://www.magazinonline.ro/numeprodus. Option 2 certainly dominates here. It is another good practice in e-commerce , often overlooked by online store owners.
You can reach higher positions in organic results. This way, customers will see what subpage they are reaching. Google finds it much easier to classify the product and helps users find it in organic results.
Are you planning special Black Friday discounts? Create separate categories and individual links, for example: “www.magazinonline.ro/black-friday”. It will surely attract all the "bargain hunters"!
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Place internal links to the most important product categories on the home page Making the online store easier to navigate, help both customers and Google robots reach your key products and categories. Guide visitors to specific places in the online store directly from the homepage.
Try to shorten the user's navigation as much as possible. From "entering" the store to adding the products to the cart and completing the transaction, the route must be as short as possible!